My pursuit of a graduate degre... free essay sample

My pursuit of a graduate degree in engineering began with one very simple device-a mouse trap. The mission-to maximize the distance traveled by a mouse trap propelled vehicle . Winning this competition, part of my High School introductory physics course, was an event that sparked my life-long interest in engineering. I didnt know that 5 years later I would be applying to one the elite engineering schools in the country, but I did recognize that innate curiosity within me to push limits and tackle challenges. Since that experience, I have taken advantage of every opportunity available to develop my problem-solving skills and apply my knowledge to real-world applications. My decision to pursue graduate studies in mechanical engineering roots from my desire to solve problems of future, contribute to quality research, and promote education. This decision came as a byproduct of my success as an undergraduate-I consistently attain top scores in the class- and aspiration to achieve more. We will write a custom essay sample on My pursuit of a graduate degre or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Xxxx was a logical choice because it provides high-quality research laboratories in the areas I am interested, valuable resources, and the flexibility required such that both myself and xxxx benefit from my attendance.My Junior year, I was fortunate to meet Professor Mo Samimy who runs the Gas Dynamics and Turbulence Lab (GDTL) at The Ohio State University. I quickly got underway with research in the field of aerodynamic flow control. My research activities first consisted of an extensive literature review of flow control methods used in the past as well as familiarization with the laboratory facilities. By working with Dr. Little, who now is a faculty member at the University of Arizona, I learned how to effectively measure and interpret flow properties via static pressure taps, dynamic pressure transducers, hot film anemometers, and Particle Image Velocimetry (PIV). I also learned to analyze data using MATLAB.The research quickly moved into implementing classroom knowledge and lab experience which I had developed. The team I work with at GDTL mainly experiments with flow control via dielectric barrier discharge (DBD) plasma actuators which work by inducing momentum into the flow, thereby delaying separation and increasing lift. I have assisted with the experimental testing and closed-loop control of nanosecond (NS) pulse generated plasma, thought to be superior to the more traditional AC generated plasma. My most recent work involved designing a wall-mounted hump which I will use to control the state of the incoming boundary layer. The culmination of this work will include writing and defending a the sis at the end of the school year as part of the undergraduate research program at Ohio State. As alluded to previously, my pursuits in science and engineering began long before I came to The Ohio State University. In high school I was active in activities such as Academic Team, Junior Scholars, science club, and TEAM+S (Tests of Engineering, Aptitude, Math, and Science). My first real leadership experiences came in completing a large landscaping project at my local parish to earn my Eagle Scout award. The true foundation and beginning of my pursuit in engineering began when I was a freshman in the Fundamentals of Engineering for Honors (FEH) program at Ohio State. The program taught core engineering/math/science concepts and fostered an environment where students were challenged to make discoveries on their own. The program culminated with an autonomous robot competition at the end of the year which required working efficaciously in a team environment and solving problems on the fly. Another useful experience for my future aspirations is my work as a math teaching assistant a t Ohio State. This challenge has enabled me to develop my communication skills inside the classroom as well as prepare me for future teaching opportunities.Furthermore, I have held two valuable internships/quasi-research opportunities over the course of my education at Ohio State. One of these was working in the Applied Research Division at Minster Machine, a world-wide leader in the press industry. Here I worked to improve product efficiency and fatigue life via design modifications, testing (using LVDTs, accelerometers, and pressure transducers), and data analysis. My other internship was this past summer was with the U.S. Army in which I investigated the consistency of the clay backing used to measure the impact of the ammunition on the body armor. My initial goal is to complete a MS degree in Mechanical Engineering and then to continue on to Ph.D. My overarching career objective is to become a valued faculty member at a respected research university who challenges students to expand their horizons and aim to reach their full potential. However, I also realize that these opportunities are limited and that an industry position utilizing my research aptitudes would be a good fit as well.My desire to be a valuable asset at xxxx encompasses working alongside talented faculty/graduate students and contributing to work that has direct impact on future generations. The decision to apply to xxxx was an arduous task that involved pouring through tons of literature, websites, and forums to see where I would fit in best. Two research areas really stood out to me for why xxxx would be a good choice for me- those being Fluid Mechanics and the Energy Science and Engineering area. The research labs that struck me with particular interest were the experimental sides of the Reacting Gas Dynamics Laboratory and the Marine Hydrodynamics Laboratory. These are areas where I have a passion for as well as the core knowledge/experience to succeed. Along with the introductory thermo/fluids courses which I have excelled in, I am currently taking a graduate level course in compressible flow, and next quarter I am taking a graduate course in combustion.I hope that you find my previous research experience and academic qualifications well-suited for a MS at xxxx. I have a firm grasp of fluid/thermal/energy concepts along with the enthusiasm necessary to tackle engineering challenges. Thank you.

How to Write a Sample Essay

How to Write a Sample EssayThe goal of a writing sample is to give the prospective employer of your resume that impression that you are the best candidate for the job. You will be submitting your sample essay in place of a resume in most cases, and your boss is going to see how prepared you are for the job.As with any other form of writing, there are a few guidelines you should follow when writing the essay. First, make sure you do not go overboard. Writing too much can make your reader feel that you are writing from too much experience or knowledge.The first part of the essay should begin with an introductory paragraph that gives the reader a little background on the topic at hand. That paragraph should focus on what it is that you hope to share with the reader, what you hope to offer them. Include your contact information in the introduction.Now that you have provided a little background information to the reader, the next step in the process of writing a sample essay is to list yo ur credentials. Do not over-complicate this part of the document, as it is your job to provide only the facts. Keep it simple and to the point.In order to save time, avoid using long, complicated sentences that lack focus and that use lots of short sentences. Stick to the facts, and do not leave out facts that will be discussed later on in the document. Remember, your goal is to impress your readers.The next section of the sample essay should include the section that contains your information about why you are the best candidate for the job. The best way to do this is to simply present the facts of your background. If you think that the employer needs more background information about you, you can add that information in a second, third, or fourth paragraph. Don't overload them. Once you have answered the first three questions of the employer that is hiring you, you can move on to the next two sections of the sample essay. Here you can address the areas that they want you to talk ab out. Try to fit in your experience in this section, as well.Don't forget that you should be as brief as possible when writing the sample essay. Tell them exactly what you want them to know, without becoming too much of a teacher. It is your job to tell them what you are best at and to convince them that it is you who is the best candidate for the job.

Free trade

Free trade Free trade is a part of the geopolitical landscape today, but that was not always the case. In terms of free trade, the practice of reciprocal non-interference had been followed in the second period between 1934 and 1990, but there had also been very different results ("Civil," 1999). The period witnessed an expansion in terms of the scope of civil society, and a growing labor movement had become increasingly involved in the debate; this occurred in addition to the shift in national objectives (1999). What happened was that the United States switched from a protectionist to a free-trade position with the enactment of the Reciprocal Trade Agreements Act of 1934 (RTAA) (1999). The move gave the president the authority to negotiate and impose tariff-reduction agreements (1999). The recurring conflicts in respect to the various factions within U.S. civil society had been resolved by a variation on reciprocal non-interference, where specific groups that objected to the overall policy of t rade liberalization could be "bought off" with the extension of special treatment (1999).PowerPoint 2010I love spending time with my friends and family on a regular basis and try and live life to the fullest.

College Essay Topic #4 7 Essay Tips for Writing a College Application Essay About a Fictional Character

College Essay Topic #4 7 Essay Tips for Writing a College Application Essay About a Fictional Character How can you write an essay about a character from a novel, play or movie without ending up with a book report instead of a college application essay?   Follow these guidelines and you will demonstrate your ability to think critically about literature, film or theater, as well as about yourself. 1.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Choose a character who truly inspired you, repulsed you, or otherwise moved you. Demonstrate that you know the character well.   Re-read the book or watch the movie again if you have to! 2.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Ask yourself, â€Å"How am I like this character?   How am I different? Write about it. 3.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Write about the lessons you learned from the character.   How have you applied those lessons in your life? 4.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   If the character is from the past or the future, or from a different town, country, or even planet, inquire as to how you would fare in the character’s world. 5.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Similarly to #4, how would the character fare in your world?   What if the character had to babysit your brother or do your science fair project? 6.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Share just enough information about the character and the character’s situation to allow us to understand how you are similar to or different from that character.   Keep the â€Å"story† to a minimum. 7.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Make sure the essay is at least 75% about you!   If you find yourself writing more than 25% about the character, step back, ask yourself question #s 1-5, and change the balance. Remember, just because you’re writing about a character doesn’t mean you have to re-tell the entire life story of the character.   Keep it personal and reflective and you’ll write a winning essay. For examples of successful college essays, The Essay Expert recommends Accepted!   50 Successful College Admissions Essays by Gen and Kelly Tanabe. Still not sure how to write a great college application essay about your sport?   Contact The Essay Expert for a FREE 15 minute consultation.

Eukaryotic and Prokaryotic cells Essay Example | Topics and Well Written Essays - 500 words

Eukaryotic and Prokaryotic cells - Essay Example DNA as we know tells us about our family structure and passes on from one generation to another. The large number of cells and their network helps in differentiating the DNA structure. The DNA keeps of replicating with the help of template polymerization. The Eukaryotic and Prokaryotic cells are made up of similar basic chemicals like carbohydrates, proteins, nucleic acid, minerals, fats and vitamins, while making use of proteins as catalysts. The hereditary information is transformed into RNA, which in turn is translated into proteins. Therefore these two cells are similar in nature in many respects. But, there are a number of features which differentiate these two types cells from each other. One of the major distinctive feature is that the Prokaryote is without a nucleus, therefore the DNA keeps floating around in an unorganized manner in the cells. But on the other hand, the Eukaryote cells have a large centrally located nucleus, surrounded by double layer of membrane known as nuclear envelope. This envelope contains nucleoplasm. The DNA is held within this nucleus only. The nucleus being the centre of activities is also termed as brain of the cell. Prokaryotic cells do not have the organelles, but Eukaryotic cells have organelles which allow them to perform more complex functions. Both these cells differ in respect of their size as well.

Heritage and Cultural Tourism Management Essay Example | Topics and Well Written Essays - 3750 words

Heritage and Cultural Tourism Management - Essay Example Early day’s travelers used to walk or rode on domestic animals. Due to technological improvement travelling becomes very easy and much faster with the help of introduction of different vehicles. Roads are improved, governments are established, different purposes for travelling are coming towards the human race, such as educational purposes, religious purposes etc. In this context, it has been argued that, â€Å"tourism is a collection of activities, services and industry that delivers a travel experience, including transportation, accommodations, eating and drinking establishments, retail shops, entertainment business, activity facilities and other hospitality services provided for individuals or groups traveling away from home† (Introduction- what is tourism, n.d.). Tourism has some dimensions like attraction, which is the primary motivation for travelling. Mode of attraction could be of any type, such as natural resources, cultural and historical aspects, entertainmen t and ethnicity. Facilities is the another dimension that acts in favour of travelling, which includes lodging, foods, support services, infrastructure etc. Then transportation, hospitality are the remaining two. At present cultural heritage sites are becoming the attractive tourist spots as the mode of intention for travelling changes. So now among the tourism industry cultural and heritage tourism industry is in the booming stage (Introduction- what is tourism, n.d.). This paper is aimed at providing an analytical perspective of various heritage and cultural tourism places across the globe. The paper thus discusses about the growth and development aspects of these places. Task 1: Understand the growth and development of the heritage and cultural industry within travel and tourism: LO (1.1): Heritage Tourism Location: Heritage is the practice or a tradition, which comes from one generation to another. Heritage locations are those locations which represents country’s historic al, scientific and heritage offerings associated with entire community. Heritage locations are appearing to gain an enormous acceptance as a part of tourism and a source of attraction. Heritage tourism is a travelling experience of the places and activities which conveys the story of the people from the past. These places reveal much information about the famous historical characters and events. It includes historical sites, archeological sites, war and battle sites and old structures etc. as heritage tourism products. Heritage locations help for making a strong bonding between the host who provides the quality heritage experiences and the guests who enjoys those experiences. These kinds of activities are very important for describing the quality of life of and for the community (Edgell, 2006, p.62). Cultural Tourism Location: For the purpose of understanding the Cultural tourism locations we have to understand culture because cultural locations tell about the cultural aspects of a particular community. â€Å"Culture is the collective programming of the mind which distinguishes the member of one category people from another† (What is culture?, 2012). Culture speaks about the patterns of some kind of symbols consisted of various achievements of cultural groups. A cultural location tells about the various cultural aspects of the societies and the communities prevailing in the concerned area. The cultural and heritage tourism includes wide ranges of strategies and services. These strategies and se

PESTEL and SWOT analysis of Honda Motor Co ltd

PESTEL and SWOT analysis of Honda Motor Co ltd Honda Motor Co., Ltd., together with its subsidiaries, engages in the development, manufacture, and distribution of motorcycles, automobiles, and power products primarily in North America, Europe, and Asia. Its motorcycle line consists of business and commuter models, as well as sports models, including trial and moto-cross racing; all-terrain vehicles; personal watercrafts; and multi utility vehicles. The company also produces various automobile products, including passenger cars, minivans, multi-wagons, sport utility vehicles, and mini cars; and power products comprising tillers, portable generators, general-purpose engines, grass cutters, outboard marine engines, water pumps, snow throwers, power carriers, power sprayers, lawn mowers and lawn tractors, home-use cogeneration units, thin film solar cells home use, and public and industrial uses. In addition, it sells spare parts and provides after sales services are through retail dealers, as well as involves in retail lending, leas ing to customers, and other financial services, such as wholesale financing to dealers. The company was founded in 1946 and is based in Tokyo, Japan. http://uk.finance.yahoo.com/q/pr?s=HMC FINANCIAL STATEMENT http://world.honda.com/investors/annualreport/2009/pdf/honda09ar-all-e.pdf There is another table for financial statement is more details at the bellowing: Note: The consolidated financial statements as of and for the year ended March 31, 2009, have been translated into U.S. dollars at the rate of  ¥98.23=U.S.$1, the approximate exchange rate prevailing on the Tokyo Foreign Exchange Market on March 31, 2009. Those U.S. dollar amounts presented in the consolidated financial statements and related notes are included solely for the reader. This translation should not be construed as a representation that all the amounts shown could be converted into U.S. dollars. http://world.honda.com/investors/annualreport/2009/pdf/honda09ar-all-e.pdf The chart at the above are shows that net sales from year 2005 onward to 2008 is keep on rising but 2009 have depreciated. The sales have declines in North America, Japan and certain other markets. The main reason to make 2009 depreciated is because of North America have all-new competitors had a positive effect, but, as a result of the deterioration in the real economy triggered by the financial crisis, total unit sales declined. Management overview Honda has been minimize environmental impact in their products of engine plant which is waste management, noise management and supplier management. Honda UK management are encouraged all the departments to follow the waste hierarchy with all waste stream due to wasted materials can be their burden in their company profits end of the years. The hierarchy is to minimize, re-use, recycle, incinerate and finally controlled disposal. Noise is generated by Honda UK management from a number of processes, eg, the steel pressing, air conditioning systems and contractor operations. Internal noise is controlled through safety legislation to ensure the protection of our associates. External noise modelling is carried out across the site to confirm the noise levels at the boundary are in compliance with planning consents. Honda is reliant on the support of suppliers. Therefore, Honda want to get more support from UK to assists their product to sell out more. Honda current situation has more than 200 parts and materials suppliers based both in the UK and all over the world. All are required to achieve certification to a recognized that standard the registration. MISSION STATEMENT Honda maintaining a global viewpoint, we are dedicated to supplying products of the highest quality, yet at a reasonable price for worldwide customer satisfaction. Other than that, Honda have say that dreams inspire us to create innovative products that enhance mobility and benefit society. To meet the particular needs of customers in different regions around the world, we base our sales networks, research and development centers and manufacturing facilities in each region. Furthermore, as a socially responsible corporate citizen, we strive to address important environmental and safety issues. MARKET VALUES Honda had offer car insurance in UK which is Honda GAP insurance to increase their market value. Usually, people from UK buy car insurance are not able to claim all the payment to cover their original car cost. For examples, people bought normal insurance for the car around 14 thousand pounds plus 1 year warranty plus claim, so when they wanted to claim insurance for their car is only 10 thousand can be claimed. Opposite, Honda Gap insurance are offers customers to claim all the car cost. There are some pictures at the bellowing to show that how much Honda Gap insurance can be claim. http://www.honda.co.uk/cars/finance/personalfinance/gapinsurance/ MARKET SHARE Reader Request: December 2009 Market Share As you can see Honda market share in 2009 is 10.4% and the sales are 107,143 compare to last year is increase 0.8%. GM is one of the leading cars company in UK. GM are produced Opel/ Vauxhall brands. The second in the ranking board is Toyota/Lexus. The third is Ford. Honda is on the fourth in the ranking board. As you can see the volume change % of Honda has increase 24.46%. SECTOR TRENDS Due to global economic crisis, some company in UK wanted to reduce employee in their company for cut down their budget because of employee wages are too high and waste management in their company. Too many expenses to be their burden to take care. Therefore, they decided to cut down employee. Due to most of the people are jobless in UK. It will affect that consumer could not apply loan with bank, many of the service industry business are affected by this economic crisis. Besides that, Honda sales automatically will be affected as well. PESTLE POLITICAL FACTORS Due to UK government had proposal that limit number of cars being sold in the country. Honda sales would affect by this issue and couldnt manufacture more number of cars compare to previously. UK consumers pay higher pre-tax prices for cars than anyone else in the Europe. UK government was keen to attract foreign firms to invest in UK. Honda investing in UK as initial stake in rover. ECONOMIC FACTORS Exchange rate from  £ to Yen. Due to UK and Japan exchange rate are not stable always and it would affect Hondas cars price not stable. Income rising means that consumer income rising and their purchasing power have increase. Honda has kept up with this by introducing new models of car to go on sale this year. Due to global cost of petrol keep on rising to make consumers to struggling in their economic problem. Therefore, Honda introducing more economical cars and eco-friendly technology cars such as 1.4 Honda Jazz and Honda Civic Hybrid. SOCIAL FACTORS Social factors include the demographic and cultural aspects of the external macroenvironment. These factors affect customer needs and the size of potential markets. Some social factors include: In UK, consumers have a strong beliefs in their local brand instead of other country brand such as Japanese brand Honda, Toyota and etc. Therefore, Honda wanted to change their beliefs in introducing ego-friendly cars which is Honda Civic Hybrid. Language barriers Honda is moving to worldwide business so they deal in the English language easy for customer to understand. In UK, cars product are not too expensive as in other high tax country. Therefore, consumers rather to purchase high quality automobiles from western country such as BMW, BENZ, BENTLY and etc. Technological factors Technological factors show how the trend helps the business Nowadays, people too rely on GPS( Global Positioning System) to search a location they want to go due to GPS had developed by new technology. Therefore, Honda cars have had to include Satelite Navigation System in their newer models. Environmentally friendly cars Honda developed i-vtec, which is a follow on from their infamous vtec engines. The vi-tec engine provides fuel economy, ample torque and clean emissions. According to (Honda website) Honda has always been passionate in innovating technology and challenging boundaries of mobility advancements. It is our continuous commitment in providing joy of mobility for communities all over the world with our innovations in safety, environment and advanced mobility. As you can see at economic factors at above, which is cost of petrol price keep on rising in Malaysia. Therefore, Honda has been engaged in eco-friendly technology for a better, more sustainable future. The result of the Civic Hybrid is combining fuel efficiency and eco-friendly technology with fun diving. LEGAL FACTORS Due to employment laws in UK, employee working hours and the wages. Working hours in UK standard are 8 hours per day and minimum wages are  £5.93 per hours. Due to this situation, company could be affected because of high wages in a company. UK government has proposed all the company workplace must be as safe as is reasonably practical. They cover issues such as training, reporting accidents and the appropriate of safety equipment to make sure employee are in safety situation. ENVIRONMENT FACTORS Due to global warming of less petroleum to be found in country of produce petroleum, petrol price are keep on rising. Therefore, Honda introducing ego-friendly technology cars such as Honda Hybrid to protect global warming. UK have different weather and climate in a years. Change in temperature can impact on cars engine difficult to start when weather is cold and engine easy to overheat when weather is hot. Therefore, Honda had developed different engine in different country due to weather and climate problem. COMPETITORS SITUATION In UK cars brand have a lot competitors. But I am taking Ford to compare with Honda. In the situation of Ford Company, Ford is leading in the UK of cars sales. Ford Company was founded by Henry Ford in 1903. Ford is a multinational company as well. They have a strength in western company due to Ford is produced by US and western consumers have a strong beliefs in this company because of the car price are affordable compare to other western country brand of cars. SWOT ANALYSIS OF COMPETITOR Ford Company STRENGTH -online marketing capability, Ford is providing consumers to select their car through the website and allow to customize the interior, exterior and engine color and etc. -Ford have more consumer choice which is commercial vehicle and variety of cars for consumer. WEAKNESSES -company cut down employee to run down their costs. -low productivity due to management missing focus on some line performance because of Ford had expended their business into different area. OPPORTUNITIES -consumers have a strong beliefs toward Ford in western country -hybrid vehicles Ford Motor Company had expected by year 2010 half of the cars switch to hybrid cars to protect the global warming of petroleum. THREATS -high level of competitors in UK such as Honda, Toyota and etc. -low capital spending due to economic crisis, Ford had cut down employee to run down their costs and lower their cost in RD department. Therefore, Ford have threaten in this issues. Honda Company STRENGTH -Honda introducing new models which is eco-friendly technology cars. For examples, Honda Hyrid. -Honda introducing more save fuel car to change consumers beliefs. WEAKNESSES -Honda has Recalls number of cars for the brake problem to affect their reputation. -Honda sales declined due to economic crisis from year 2008 to 2009. OPPORTUNITIES -Honda business is attack into western country such as UK, US and etc. -Honda had developed an Asimo in their RD department due to technology advance in Japan. THREATS -consumers hardly to change their beliefs from their western country brand swtich to japanese brand. -competitors are investing to Hybrid cars. OBJECTIVES- SMART OBJECTIVES FOR BRANDING AND PROMOTIONAL Specific Create more advertisement to increase brand awareness of Honda Civic Hybrid To give out free gifts when consumers come to test drive To organize road show event to increase brand awareness Measurable To increase quality service of Honda To target 1000 consumers to fill up surveys after test drive to understand consumers needs and wants. Achievable It is possible to achieve if the gifts to exchange the result of consumers to know what is the quality of the cars. Realistic Honda has 4200 employee and enough capital to handle it. Time by end of 2010, Honda Civic Hybrid recognized by consumers and increase brand image. OBJECTIVES FOR GROWTH Specific Increase the service centre in UK Increase service level toward customers Measurable To enhance service level to customers compare to previous years To increase brand attribute to consumers toward Honda compare to previous years. Achievable More service centre convenience customers to go for service their car. High quality service can give confident of the brand to consumers to purchase it. To give out training for employees in service area. Realistic Consumers in UK have strong purchasing power, Honda is worth to invest in expanding the service centre for their future profits. Time By 2013 years, Honda can increase the ranking board in UK. Consumers in UK change their belief toward Honda brand due to high quality service. OBJECTIVES FOR FINANCIAL Specific Increase sales in UK Aim to increase the ranking in UK. Measurable To increase 5% sales compare to previous years To increase net income Achievable To give out more advertisement and based on high quality service level to influence consumers belief toward Honda in UK to purchase Honda. Realistic More service centre and employees has go through service training can increase confident of the consumers toward the Honda. Time By 2010, Honda sales increase 5% until the service centre expanded in UK. After service centre expanded in UK, sales increase 10% onwards. http://world.honda.com/news/1998/c980611.html MARKET STRATEGIES 4P MIX STRATEGIES http://www.learnmarketing.net/marketingmix.htm Product Honda Civic Hybrid is a best green car in UK and using innovative design. It can target customers needs and wants based on the innovative design of the car. This car can known as petrol-electric car. The features of the Civic Hybrid are increased style and improved driving such as mirror integrated indicators, body coloured side protectors, 15 alloys and etc. other than that, youll find high quality fabric as standard and heated front seats with lumbar support and full leather interior. Honda Civic Hybrid is using continuously variable transmission (CVT), it can reduce noise and jerkiness and also helps reduce fuel consumption and emissions. Besides that, Honda had provide after-sales service in London Honda which is no-charge shuttles service to and from your home and highest quality technical staff to ensure your Honda is repaired right the first time and customers can always booking with the service schedule with Honda website. Price Honda in UK is using skimming pricing strategies. Honda is using skimming pricing on their product of Honda Civic Hybrid because of the highest technology eco-friendly technology are advanced and after it launched in the world, competitors could follow it. Therefore, Honda set the highest price on the car and after few years competitors have follow the trend then Honda reduce a price to afford consumers. Honda Civic Hybrid have 3 spec which is ES, ES Leather, and EX. The ES price is  £18,975, ES leather are in  £19,875 and EX are  £21,510. . Promotion Promotion can be increase brand awareness and sales. The perceptions of cars to consumers are always high-involvement product. Therefore, consumers need to consider as good as possible to purchase it. So, marketers should using pushing promotional strategy to attract consumers which is using advertisement in commercial not in a short term, at least long term advertisement keep on repeat on the commercial to attract consumers attention. Other than that, marketer can use sales force to increase sales which is organize an road show event in public to show the sample of car and put some sales agent to pull consumers. Not only have that, consumer able to booking a test driven in a period via online through Honda website in UK. Place Place is important for consumers because of how the product getting to the consumers. There are few methods to getting consumers to come over the product. There are 234 Honda dealers in UK and 2 headquarter which is Langley, and Berkshire. 2 of these headquarter are responsible to driving up the sales and brand awareness throughout UK. Therefore, consumers are convenience to go for it without worries about no dealers. Other than dealer, consumers can purchase it when Honda is lauching an road show event in any shopping mall. Forecast and Implication 3-year forecast and budgets 2009 2010 2011 2012 Profit 137,005 143,855.25 151,048.01 158,600.41 Cost 7,419,582.00 7,790,561.1 8,180,089.1 8,589,093.5 Sales 10,011,241.00 10,511,803.00 11,037,393.00 11,589,262.00 3 Year Forecast and Budget